You are hiring a person.
Not an agency, not a platform, not a sales team that hands you to someone else after you sign. So it is worth knowing who.
I am Edu Vieira. I have been shipping software for 18 years — as an engineer, as a product manager, and running my own things. I work out of Lisbon, Portugal.
For most of those years the interesting problem was the same one it is now: a business is doing something by hand, every week, that a computer could do while everyone slept. The tools changed. The problem did not.
What changed recently is who this is available to. Work that used to need a six-month project and a development team now fits in a week, which means it finally makes sense for a company of nine people rather than nine hundred. That is the gap I work in.
I write and publish most of what I learn, at the blog and on the free tools. Some of it is useful, some of it is me being wrong in public. Both are on purpose: it is the cheapest way for you to find out how I think before you pay me anything.
What I will not do
Easier to trust a list of refusals than a list of promises.
- Sell you a subscription to a platform of mine that you can never leave.
- Take a commission from a tool I recommended to you.
- Automate something that is really a hiring problem or a broken process, and charge you for the privilege.
- Put a chatbot in front of your customers that cannot admit it does not know.
- Tell you AI will replace your team. It will not, and the businesses that believed it are quietly rehiring.
Why "tuaregs"
The Tuareg crossed a desert everyone else thought was impassable, because they knew where the water was. That is the job here: the technology is not the hard part, and neither is the hype. Knowing which route is actually worth taking is.
If you want the longer version of what I think this technology is for, and what it costs when it is used badly, that is the manifesto.
Easiest way to find out if this fits.
Forty-five minutes, no charge, and you keep the plan either way.